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| iPads and iPhones appear to top Christmas wish lists this year. |
Apple could be Christmas shopping's big winner, with consumer surveys and an analysis of tweets showing massive interest in iPads and iPhones.
A study by analytics company InfoScout found that Apple's iPad Air 16GB was the top device sold at Wal-Mart and Target on Black Friday, with two other iPads coming in second and third at Target.
Separately, the Black Friday Survey conducted by the Consumer Electronics Association found that tablets were the most-purchased consumer electronics item, which is expected to be a positive for Apple.
And in a third piece of evidence, Piper Jaffray analyst Gene Munster reports that his analysis of Black Friday and Cyber Monday tweets show that the iPad and iPhone "appear to be among the top gifts for 2013."
Cantor Fitzgerald analyst Brian White is also optimistic. The Consumer Electronics Association found that electronics was the second-most-shopped-for category over the weekend (behind clothing) and that the tablet is thhe most popular item in that sector. For White, "this increased tablet appetite is a clear positive for Apple with the recently introduced iPad Air and iPad mini with Retina Display, combined with the discounted first-generation iPad mini."
"I'm not so certain that you necessarily see Apple go above $875, but when somebody buys an option for less than a nickel, usually they think they can sell it for higher at another time," said Brian Stutland of the Stutland Volatility Group. "I can't believe those things will finish in the money, but they indicate that somebody is worried about Apple moving higher relatively soon—and making a decent-sized move at that."
Source : NBC News.com
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