Microsoft’s Xbox One was the most popular video game console on Black Friday, according to a survey of early shoppers by shopping market research firmInfoScout.
The Xbox One video game console dominated the rankings at Walmart and Target, coming in No. 1 with a 31 percent share even though it had the highest purchase price at $499. These rankings may not hold up, but they’re they earliest indicator in a console war that will go on for years to come.
The news isn’t entirely bad for Sony as sales were evidently constrained by limited availability of its new PlayStation 4, which launched on Nov. 15, one week ahead of the Xbox One. But it does suggest that Microsoft succeeded in preparing its supply chain for a torrent of sales.
At No. 2 was Microsoft’s older Xbox 360 console, which had a 30 percent share. The Xbox 360 sold for $180 at Target and at a door-buster price of $99 at Walmart. Meanwhile, Sony’s PlayStation 3 and PlayStation 4 tied for third with a 15 percent share each. The PS3 sold for $149 at Walmart and $199 at Target while the PS4 sold for $399 at both chains.
Nintendo’s Wii U console came in a distant fifth place with 6 percent market share. It sold for $299 at Walmart and $275 at Target while Nintendo’s older Wii console was sixth at 1 percent market share, selling for $99 at Walmart and $129 at Target.
Source : VentureBeat
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